Afrin Akter

Services

Brand Identity & Visual Branding

People scroll past faster than they read. A consistent visual identity makes them recognise you before they see your name.

Quick answer

What is a personal brand identity?

A personal brand identity is the visual system that represents you online: your colour palette, typography, logo or wordmark, photo style and the templates you post with. Its job is recognition. When every banner, carousel and document looks like it came from the same person, your audience starts recognising your work in the feed before they read a word.

What is included

  • Brand discovery

    A short session on your audience, personality and the impression you want to leave.

  • Colour palette

    Primary and supporting colours with accessible text pairings and hex codes.

  • Typography system

    Heading and body fonts chosen for readability on mobile.

  • Personal logo or wordmark

    A simple mark that works as a profile badge, watermark and favicon.

  • LinkedIn banner & profile visuals

    Banner, profile photo frame or background guidance and Featured covers.

  • Post & carousel templates

    Editable templates so every post is on-brand without starting from zero.

  • Contact visuals

    QR code, contact card and footer strip for carousels and documents.

  • One-page brand guide

    How to use everything, on a single page you will actually open.

A simple way of working, in four steps.

  1. 1

    Tell me your goal

    Send the quote form or a WhatsApp message with your profile link and what you want it to achieve.

  2. 2

    Get a clear quote

    I review your profile and reply with a scope, price and timeline in writing. No obligation.

  3. 3

    I do the work

    Positioning first, then copy, visuals and systems. You review drafts and ask for changes.

  4. 4

    Launch and grow

    You receive everything with placement notes, plus guidance on what to do in the weeks after.

Frequently asked questions

Which tools are the templates made in?

Usually Canva or Figma, depending on what you already use. You receive editable files plus exports, so you are never locked in.

I already have brand colours. Can you work with them?

Yes. I can build the system around your existing colours and fill the gaps: typography, templates, banner and usage rules.

Is this only for LinkedIn?

The system is designed LinkedIn-first because that is where most of my clients grow, but the palette, type and logo work across your website, proposals and other social platforms.

Last updated: · By Afrin Akter

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