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Personal branding and LinkedIn growth guides
Practical, no-hype articles you can apply the same day.
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LinkedIn Profile Optimization Checklist: 15 Fixes That Turn Views into Conversations
A practical 15-point checklist for optimizing your LinkedIn profile, from photo and headline to Featured, Experience and settings.
Read the guideHow to Write a LinkedIn Headline That Says What You Do (Formulas and Examples)
Three proven LinkedIn headline formulas, the mistakes to avoid and example headlines for coaches, freelancers and job seekers.
Read the guideLinkedIn Image Sizes Cheat Sheet: Profile, Banner, Posts and Carousels
The recommended LinkedIn image sizes for profile photos, banners, posts, carousels and company pages, with practical design tips.
Read the guideWhat Does a Personal Branding Strategist Do? (And When You Need One)
A clear explanation of what a personal branding strategist does, what you get from working with one and how to tell whether you need one.
Read the guideFree Alternatives to Paid Design Tools for Your Personal Brand
You do not need an expensive subscription to look professional. Free alternatives for photo editing, vector design, layouts, video and more.
Read the guideHow to Get Brand Deals and Sponsorships on LinkedIn as a Creator
A step-by-step guide to attracting sponsors on LinkedIn: niche, proof, media kit, pitching, pricing and disclosure.
Read the guideLinkedIn Content Pillars: How to Never Run Out of Things to Post
What content pillars are, how to choose three to five for your personal brand and how to turn them into a month of LinkedIn posts.
Read the guideClarity Over Hype
Get one clear personal-branding move every week
Profile fixes, content ideas, tool picks and new deals. Free.